Intercontinental Hotels Group
Increasing traffic and revenue through SEO
- Online bookings up 1407%
- Website visits up 685%
- Conversion rate up 92%
Intercontinental Hotels Group asked us to create local websites for their Holiday Inn and Crowne Plaza hotels. The websites needed to be manageable both centrally and by the hotels. They needed to link into existing booking engines, email marketing databases and social media channels.
How we did it
We provided the following products and services.
- Website design and build
- Multi-website content management platform
- Search Engine Optimisation
- Hosting, maintenance & technical support
- 3rd party application integration & management
- Account Management
- Project Management
- Reporting & Analytics
We built templated websites for the Holiday Inn and Crowne Plaza brands, replicated and localised these for each of the individual hotels, providing the perfect platform to showcase their hotel, offers, events and facilities.
We provided IHG with a content management platform to control content and search engine optimisation for all hotel websites. Each hotel was given their own website and CMS with which to create and publish content with content passing through a quality assurance workflow for approval by the IHG Marketing team prior to publication to maintain brand guidelines.See more features & benefits