What on earth is SEO?

So you’ve heard the word and you think it sounds complicated / confusing / expensive... So what does it really mean? What is the use?

What is it?

According to our friends at Wikipedia it is....

"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines."

Or put more simply, it is a list of things you can do to help search engines find you, understand what you do and rank your website so that you get more traffic.

What do I need to do?

Luckily for you, these best practice SEO tools come straight out the box.

XML site map

The SatNav of the SEO world, helping search engines search and index your websites so they know what’s new and important. The site maps even update automatically when new content is added.

Site map directory structure and naming conventions

Huh? Well basically, have you ever seen a URL that looks like this? /index.asp?selection=Details&id=1&catref=2&InBox=Broadleaved&cct=2&TypeSearch=&subcat=. Loads of random numbers, dashes, slashes and general all round confusing things. Search engines don't like that either! We make sure all your web pages, directories and URLs are given nice, easy to understand names that actually mean something to humans and search engines alike.


Migrating your website to us? Worried about losing the SEO value? Worry not. We don’t throw the baby out with the bathwater, that would just be crazy (and clearly very wrong). We love, cherish and spider your web pages, carefully documenting and matching them up to the new versions and redirect any traffic - and therefore SEO value - automatically.

Keywords, page titles & descriptions Manager

No-one knows your business or product better than you. Get your hands dirty - quicly and easily add and edit the meta data associated with each page to help them look appealing to search engines.

Code to text ratio

Optimising the code to text ratio helps search engines find their way to important content and makes your pages quicker to load - sweet.